Management consulting industry under the condition

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The management consulting industry under the condition of knowledge economy is one of the fastest growing industries in the world in recent years. In the major developed countries in Europe and the United States, the management consulting industry is growing at an annual rate of 20%, and its increasingly significant impact has penetrated into many fields of political and economic life. In China, management consulting started in the 1980s. After 20 years of development, it has gradually matured

1. The concept of management consulting industry

1.1. The emergence and development of management consulting industry

prepare clean samples the first generation of management consultants was born in the United States at the end of the 19th century and the beginning of the 20th century. At that time, their active field was the northwest iron and steel engineering company, which helped manufacturing enterprises improve productivity and work efficiency by studying workers' working hours and behaviors. They are not only management consultants, but also management researchers. Taylor has made outstanding contributions and is called the father of "scientific management" by later generations. Taylor put forward the views of simplifying complex manufacturing work, clarifying supervision mode and improving productivity, which have had a far-reaching impact in Europe and the United States

after the first World War, management consultants played a very important role in the development and restructuring of American industry. During this period, management consulting began to be influenced by the early motivation industrial psychology, and the efficiency problem was investigated from a broader organizational perspective, in which the human factor began to be valued

in the 1960s, great changes took place in the industrial structure and economic structure. In particular, the entry of American companies (n · m) into Britain and the rationalization of British local companies promoted the vigorous development of management consulting. The consulting business enters into strategic consulting and organizational structure consulting. Due to the oversupply of products and the formation of consumer groups, advertising and marketing consulting began to rise. At the same time, the popular consulting management ideas include leadership theory, incentive theory, organizational structure theory, target management theory, etc

In the 1970s, the oil crisis broke out, the oil price soared, and accounting consulting became a new favorite of management consulting. In the 1980s, Japanese industry swept the European and American markets, and imitating Japanese enterprise management became a fashion. Manufacturing system/technology and total quality management are emerging in management consulting. In addition, the globalization of financial markets, the reduction of international barriers and the internationalization of business operations have created a demand for consulting on global corporate strategies and global marketing strategies. Value chain analysis and business process reengineering have become the mainstream of management consulting. In the 1990s, after labor efficiency and capital efficiency, logistics efficiency became the third profit source. The ideas and methods of supply chain management, such as cultivating and improving the core competitiveness of enterprises, responding quickly to market changes and customer needs, reducing inventory, enterprise dynamic alliance, agile manufacturing, virtual enterprise, are prevalent. Management consulting has entered a stage of comprehensive integration

1.2. Concept and characteristics of management consulting industry

(1) concept of management consulting

management consulting is to make a pertinent evaluation of enterprise management based on investigation and analysis according to the current management situation of the enterprise, and put forward feasible improvement plans for the existing shortcomings, so as to guide the intellectual service process of implementing these plans. Management consulting involves multi-disciplinary knowledge. It is a thinking process with strong practicality, creativity and complexity under the guidance of soft science theories and methods and against the background of engineering knowledge. It can not only provide practical professional management knowledge and skills for enterprises, but also provide all kinds of information and suggestions for business decision-making

management consulting can be divided into comprehensive consulting and special consulting. Comprehensive consultation mainly includes enterprise strategic planning; Integration of enterprise management system; Enterprise change consultation and long-term management improvement. Enterprise strategic planning is the highest level of consulting service. It is to formulate the overall development plan and the development plan of each functional department in the coming years through the analysis of the external environment and internal conditions of the enterprise and under the guiding ideology of enterprise strategy, and put forward the phased implementation plan at the same time. The integration of enterprise management system is to turn the disordered management of enterprises into orderly and standardized management. It includes the integration of enterprise organizations, the design of department functions, the formulation of management systems, and the reconstruction of enterprise work standards and business standards. Enterprise change consultation is mainly to design change plans for enterprises, determine change contents and implementation steps, and help enterprises implement them. The long-term management improvement is similar to the enterprise "health care" service. The consultants use visual, face-to-face and data search methods to find the loopholes and imperfections in the enterprise management at any time, so as to help the enterprise check and correct the deficiencies and improve the management

the scope of special management consulting is very broad, mainly including: commercial and administrative management consulting, such as e-commerce and office automation; Capital operation consulting, such as acquisition and merger; Certification consultation, such as ib09000 certification; Economic consultation, such as economic forecast. In addition, there are consultation on accounting and finance, human resources, marketing management, industrial engineering, corporate image, group management and operation, corporate culture, law, etc

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(2) characteristics of management consulting

generally speaking, management consulting has the following characteristics:

① independence. Although the consultant has no right to determine the change direction of the entrusting enterprise, let alone force its implementation, it must not be regarded as the weakness of the consultant. The consultant shall be concerned about the changes of the entrusted enterprise, and must maintain its independence and put forward its own independent opinions, which is a necessary condition to ensure the smooth progress of the consulting work, including institutional independence, personnel independence, technical independence and economic independence

② advisory. Consulting is essentially a consultative service. It is not to manipulate the enterprise or replace the managers to make decisions, but to put forward correct and high-quality suggestions to the right people in the right way and at the right time

③ systematic. Management consulting is a difficult, rigorous and systematic work. Management consulting needs to make a work plan in advance, and then through in-depth investigation of the actual situation of the enterprise, after mastering a large number of conclusive facts, use theoretical and practical knowledge to analyze, and put forward original and practical solutions

④ creativity. The management consultant shall conduct in-depth investigation, grasp the essence of the problem, and explore practical and feasible schemes that can improve the economic benefits of the enterprise with a high degree of scientific realism and creativity. Creativity is the source of vitality for the management consulting industry

⑤ scientific. The management consultant shall attach importance to investigation and research, and use scientific methods for prediction, analysis and evaluation, especially quantitative analysis, so as to put forward practical schemes with sufficient scientific basis

2. Strategic thinking on management consulting

in the knowledge economy society, the internal and external environment of enterprise management activities has undergone fundamental changes. From the perspective of changes in the external environment, science and technology and economy are characterized by globalization and networking; From the perspective of internal environment, operating capital and organizational structure are characterized by knowledge and flattening respectively, which puts forward a new topic for traditional management consulting

facing the challenge of fundamental changes in the internal and external environment of enterprise activities in the knowledge economy society, the management consulting industry must adopt new strategies

2.1 globalization and i-ization of management consulting

with the rapid development of IT technology, especially the Internet, global economic integration has become an inevitable trend. Digitalization and networking have brought new opportunities and challenges to all walks of life. They urgently need to adjust their development strategies, reorganize their business processes and change their business models. In order to meet the new requirements, modern management consulting should take "I (Internet)" as the core to adapt to the "e" world

the implementation of business globalization is an important strategy for the development of enterprises in the knowledge economy society. At present, there are more than 440000 parent companies of multinational corporations and more than 280000 subsidiaries and affiliated enterprises abroad, forming a huge global business system. The global operation of enterprises provides opportunities and challenges for consulting enterprises. It is inconceivable that a consulting enterprise that does not operate globally can "give advice" to enterprises that operate globally. Therefore, it is a general trend for consulting enterprises to implement global operation. Globalization consultation must clarify the following global and domestic differences and make corresponding preparations: first, there will be great differences between government agencies and banks in different countries; second, there will be differences in language, customs, traditions and other cultures. These differences will inevitably have a significant impact on the consulting activities of enterprises. Therefore, global consulting needs broader and more comprehensive skills, experience and insight than domestic consulting

the implementation of networking is inevitable for the development of consulting enterprises. With the help of the Internet, consulting enterprises can establish good relations with all consulting customers. Its advantages are shown in the following three aspects: first, consulting enterprises can directly consult customers to provide new management ideas and schemes they need, and can answer all kinds of questions raised by consulting customers one by one; Second, due to the low cost of consulting, many small and medium-sized enterprises are attracted. For the same consulting project, small and medium-sized enterprises are not willing to pay attention to it because of the high cost, but they can achieve their wishes. At the same time, the performance of consulting enterprises has also been rapidly improved; Third, due to the large information capacity, strong interaction, diverse forms and good dynamic effects, the consultation can be better "tailored", which makes the consultation not only efficient but also more effective

traditional management consulting mainly focuses on the department management and management information system (MIS) construction of enterprises. The goal of management consulting supported by IT technology is to improve the overall quality of enterprises and promote the formation of continuous improvement mechanism of enterprise management, including: realizing "I" business process reengineering; Guide enterprises to identify and prevent potential hazards in the implementation of enterprise resource planning (ERP) and improve the success rate of ERP; Help enterprises build knowledge management systems to improve their permanent core competitiveness; Formulate the personalized management evaluation index system; Promote enterprises to join the ranks of international competition

2.2 continuous innovation of management consulting

innovation is the driver for the success of management consulting in the knowledge economy society. Although many people believe that consulting enterprises have always been hotbeds of innovation, the traditional "consulting" and "innovation" cannot be equated. Once the traditional management consulting companies have innovated a management idea, skills and steps with commercial vitality for an enterprise, they are often satisfied with the repeated sales of the invented "products" to other consulting customers. The more they repeat, the more profit they make. Therefore, traditional consulting enterprises spend most of their time doing repetitive work rather than innovation. For management consulting, the increase of short-term profits is not the goal, and the pursuit of long-term sustainable development is the value of management consulting. In the knowledge economy society, with the continuous development of information technology, most repeatable schemes and steps can be coded into software packages. The production cost of this product is almost negligible, and its network transmission is also efficient. This undoubtedly challenges the traditional consultation with low efficiency and less innovation. Consulting enterprises in the form of knowledge economy must focus on the needs of customers

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